His mother worked at ‘All India Radio’ for over thirty years before becoming a Political Sciences lecturer. |
Joshi became an author at 17 with his book ‘Main Aur Woh,’ having started writing in his youth. |
Starting at Ogilvy & Mather in Delhi, he spent a decade there and rose to the position of executive director of the Mumbai office. |
In 2002, he joined McCann-Erickson as an executive vice president, later becoming the regional creative director for South and South East Asia in 2006. |
The idea for his award-winning TV ad ‘Thanda Matlab Coca Cola’ came from observing a porter at Hapur Railway Station. |
He was named the ‘Young Global Leader 2006’ by the Forum of Young Global Leaders, affiliated with the World Economic Forum. |
His dialogue writing debut was with the Indian film 'Rang De Basanti' directed by Rakeysh Omprakash Mehra in 2006. |
His commercial for Happydent White chewing gum was voted one of the 20 best ads of the 21st century by a global advertising industry journal. |
He created the slogan ‘Desh Ki Pukaar, Modi Sarkaar’ for the 2014 Lok Sabha elections, later changed by BJP to ‘Abki Baar, Modi Sarkar.’ |
In 2015, he was honored with the Padma Shri by the Government of India for his contributions to Arts, Literature, and Advertising. |
In August 2017, he was appointed Chairperson of the Censor Board after the Information and Broadcasting Ministry removed Pahlaj Nihalani from the post. |