| Juhi spent her early childhood in Lucknow and graduated from an Arts and Crafts college there. |
| She harbored a strong passion for art from a young age and aspired to become a painter. |
| Starting as a freelance illustrator, she began her career with The Times of India in Lucknow. |
| In 1996, Juhi moved from Lucknow to Delhi where she resided in Lajpat Nagar. |
| Her shift to Mumbai in 1999 led her to work at Ogilvy, an advertising agency where she transitioned to writing over time. |
| Post her tenure at Ogilvy, she held positions in various companies like Bates Chi & Partners and Leo Burnett. |
| Juhi collaborated with director Shoojit Sircar on ad films for brands such as Titan watches and Saffola. |
| She penned dialogues for Sircar’s movie “Shoebite,” featuring Amitabh Bachchan, which unfortunately got shelved. |
| In 2013, she joined Leo Burnett Mumbai as the Executive Creative Director. |
| She drew inspiration from her personal relationship with her father for the main idea behind “Piku.” |
| Juhi tailored the characters of Irrfan Khan and Amitabh Bachchan in “Piku” specifically for these actors. |
| The character of Deepika in “Piku” was inspired by a woman close to Juhi in real life. |
