| Supam Maheshwari, an Indian entrepreneur, has founded successful ventures like Brainvisa Technologies and FirstCry. |
| Instead of opting for employment after post-graduation, he ventured into entrepreneurship. |
| Maheshwari initiated Brainvisa Technologies, an Ed-Tech project, in 2000, eventually selling it to US-based Indecomm Global Services for $25 million in 2007. He managed the venture until 2009. |
| Brainbees.com and FirstCry, an Indian baby product company, were introduced by Maheshwari in 2010. He served as the Co-founder and CEO alongside Amitava Saha. |
| Motivated by the lack of premium baby products in the market, Maheshwari decided to establish a company dedicated to offering high-quality items for children. |
| FirstCry clinched the Most Popular Online Site accolade at the Child Awards in Delhi in 2013. |
| By 2020, FirstCry attained Unicorn status, with an estimated valuation of $2.7 billion by 2023. |
| In 2021, Mahindra Retails owned 10.48% of FirstCry's shares, while Mahindra Engineering and Chemical Products held 3.11%. |
| FirstCry expanded its offerings with the launch of private labels BabyHug and CuteWalk, specializing in kids' apparel and footwear. |
